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Applying Behavioral Insights to Design Savings Solutions
Incorporating behavioral insights into product design can strengthen your financial health offerings to create a positive impact on those you serve. The Financial Health Network collaborates with companies to apply behavioral insights to financial health innovations – and to put them to the test. Hear from several companies who have tested the impact of their financial health innovations, and learn about the behavioral techniques they leveraged for their savings programs that drove deeper engagement, increased savings deposits, and grew savings balances.

Participants will discover:
- How prize-linked savings motivate people to save
- How choice can boost enrollment in automatic savings
- How precommitment messaging can turn a windfall into a savings opportunity

Featured Speakers:

Naim Kabir, Software Engineer and Applied Scientist, Even Responsible Finance
Tim Lucas, Director of Research, SaverLife
Moderator: Heidi Johnson, Director, Behavioral Economics, Financial Health Network

Apr 29, 2021 01:00 PM in Central Time (US and Canada)

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